THE PRICER TOOL

Product pricing that ensures no margin is left on the table

Our pricer tool is designed to be implemented in industrial companies. With it, you can easily price products to ensure that margin is not left on the table. During implementation, our team works to identify key pricing drivers and relevant ERP systems for more systematic and rigorous pricing decisions.
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Why Ayna’s pricer tool?

Quality control

Standardizes what looks good throughout the firm

Transparency

Provides granular level transparency

Streamline conversations

Helps have the right customer conversations

Real-time insights

Provides real-time insights and relevant key data

Inconsistent pricing results in meaningful profitability leakage based on the team’s experience

Disparate ERP systems
Lack of access to granular data
Differing data access
Imperfect information
Time-consuming estimations
No comprehensive firm-wide views

User Input Area

Region
Americas
End Customer Name
GREEMLEE TEXTRON
Distributor Currency
USD
Distributor Name
ARROW AMEC
Disti Margin
10
Legacy price increase in last 12 Months?
NO
Part Number
MC9S08AC16C16CFGE
Quoted Quantity
10,000
End Customer Target Resale Price
1.40

User input area for customer, partid, quantity, target resale, etc.

User Output Area

Quote Request ID: 16546
Volume Based Resale Price
$ 1.8341
End Customer Target Resale Price
$ 1.8341
End Customer Target Resale Price
Poor

Evaluation of customer target price based on how it compares to other quotes of the same product to similar customers

Existing Customer?
Yes
Customer tier
Tier 3
Previously Purchased Part?
Yes
Previous Resale Price
$1.4300
Previous Disti cost
$1.2900
Previous Quoted Quantity
2,400
Last 12 Months Claimed Quantity
1,150
Previous  Disti Margin
9.79%
Legacy Part?
Yes, 11 years
Volume Compliant?
No, 48%
Proposed Pricing

Automatic pull of key details including customer Tier, previous quote details, product age, and quote to compliance ratio

Suggested Quoted Resale
$1.5730
Approval By
Quote Centel ( floor)
Suggested Quoted Resale
$1.4157
Suggested Quoted Resale
Approval By
Suggested Disti Cost
$1.5730
Quote Centel ( floor)
$1.4157
$1.4157

Target (if applicable) and floor prices for every quote based on tool logic

Comments
Escalation Message
Escalate Quote to Commercial Marketing if unable to negotiate up to floor price

Rationale for price increases for existing customers (if applicable)

Rationale For Price Increase
Customer not volume compliant and purchasing legacy part
Price increase due to legacy part
Distributor Margin Comments
Quoted resale is lower than list price.Do not give full “up to” distributor margin
Similar Transactions
End Customer Name
Gic-Graphics & Industral Circuits
NHS Sistemas Eletron
Customer Tier
Tier 3
Tier 3
Price
$2.2000
$1.4782
Quoted Quantity
35,200
74,400
End Customer Name
Customer Tier
Price
Quoted Quantity
Gic-Graphics & Industral Circuits
Tier 3
$2.2000
35,200
NHS Sistemas Eletron
Tier 3
$1.4782
74,400

Comparable examples of “good” prices for similar quotes (based on similar part, customer Tier)

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Evaluation of customer target price based on how it compares to other quotes of the same product to similar customers

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Automatic pull of key details including customer Tier, previous quote details, product age, and quote to compliance ratio

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Target (if applicable) and floor prices for every quote based on tool logic

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Rationale for price increases for existing customers (if applicable)

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Comparable examples of “good” prices for similar quotes (based on similar part, customer Tier)

Want to see if the Pricer Tool will work for you?

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